Hello

Antiplaque + Whitening Fluoride Toothpaste

"Fluoride toothpaste with a clean ingredient deck — endorsed by the ADA in pregnancy."

The quick read

Best for: pregnant people who want to keep fluoride but ditch SLS/artificial stuff

Avoid if: you specifically want fluoride-free

Use during: preconception, all_trimesters, breastfeeding

Key ingredients

sodium fluoride 0.24%
coconut oil
xylitol
natural mint flavor

What's NOT in it

SLS
parabens
artificial sweeteners
dyes
microbeads

Why we ranked it this way

Standard fluoride toothpaste (sodium fluoride 0.24%). SLS-free, no artificial sweeteners, no dyes, no parabens, no microbeads. Vegan. The ADA continues to endorse fluoride during pregnancy.

Score breakdown

lab verified

18 pts

ingredient hazard

22 pts

consensus

10 pts

reviews

9 pts

commission

4 pts

price access

5 pts

transparency

4 pts

Sources cited

ADA pregnancy oral health guidance — fluoride_endorsed

Last verified: 2026-05-12. Verification status: automated_research. Data confidence: high.